Having a website is essential for all modern businesses. They act as today’s shopfronts, it’s where your goods will be displayed and how you will drum up business and drive sales. Websites aren’t just for businesses either, individuals can use them to run their own personal blogs or creative pursuits, sharing and connecting with the world.
Over the years we’ve seen countless tools made available for creating and constructing websites. Each has its own unique advantages and disadvantages, and some may be more suitable for particular things than others. Amazon’s Amazon Web Services (AWS) is one of the most popular tools for building websites. What makes it so great? Read on to find out.
What is AWS?
AWS is a cloud based platform that can be used for a wide range of different purposes. It is mainly used to build and deploy web applications and websites, and the service can offer a range of special features and functions unlike those available with competitor platforms.
All businesses look to cut costs where they can. Often, owning and running a website can be expensive, companies can be charged pricey hosting fees for the domain name and space. With AWS, businesses are not charged contractually and will only pay for the services they use. This affordability is what makes it such an attractive option to companies looking to create their own website.
As a business matures, growing and scaling up is a natural step. However, this can often come with certain logistical issues, and if it is not done correctly it can end up having a detrimental effect.
AWS is fully scalable. It can readily adapt to and cope with significant increases in traffic that businesses will see as they grow. AWS websites can also scale down when times are leaner, with this flexibility one of the main reasons why it is one of the top website builders.
Ease of Use
Running a business these days requires a level of technical knowledge and know-how. For many, this can prove problematic, and businesses who aren’t tech-savvy can often find themselves being left behind.
AWS is an accessible and easy to understand tool that does not require a great deal of technical expertise to make use of. Businesses with no prior knowledge or experience in building websites can quickly get to grips with AWS and use it to build their platform.
Security is a big deal for online businesses. The improper handling of sensitive customer information can lead to disastrous consequences. It can seriously harm brand image and reputation and can even lead to legal and regulatory action.
AWS stores information at a number of secure data centres across the world. This makes it incredibly secure and protects data from attacks by rogue third parties such as scammers and hackers.
If you’re looking to build a website for your business, you’d be hard pushed to find a tool more perfect than AWS. The platform offers unrivaled benefits in terms of affordability, scalability, ease of use, and security.