Website design is definitely a huge factor when it comes to retention rate. Nobody lands on an ill-designed or aesthetically unappealing website and thinks to themselves, ‘wow I’m really going to love this site!’ or that it’s easy to use. On the contrary, users will likely be frustrated at the poor user experience and blacklist that website. If a website isn’t user friendly, it isn’t going to retain users.
The best websites are straightforward and easy to navigate, which is what Design Point’s creative director, Adrian Marolda, focuses on when designing a website. His philosophy is that a website that isn’t generating ROI is a waste of digital space.
Performance should always take precedence
Despite the fact that people are naturally attracted to pretty things, your website would not be effective if it’s prettier than practical. Design Point optimizes on design in order to deliver the best performance but never allows design to take precedence over practicality. If there’s something you would like to discuss in terms of how that would reflect on your website, you can discuss with their dedicated team who always puts the customer’s standards above theirs.
The design should always reflect your company branding
Don’t be mistaken, though, the Melbourne-based digital agency does prioritize design and ensures that it represents your business to the best of their abilities. Not only should your website carry the same colours and typography, it should also reflect the general aesthetic of your brand as well as ethos.
“It won’t do to have your Instagram social media page being all hip and trendy, only to have a corporate looking website,” says Marolda, “When such irregularities crop up, it actually diminishes the customer’s trust because you aren’t consistent.”
Digital growth doesn’t stop at web development
Once you have a functional and aesthetically pleasing website, you want to make sure that people can find your website and that’s where Design Point’s digital marketing team comes in and where Design Point differentiates itself from its competitors.
The agency not only helps their clients build intuitive websites backed with market research, offers top of the line design and functionality, they also make it a point to help their clients drive business performance by employing their digital marketing services to include areas such as SEO, Google Adwords, as well as straight to the point, content marketing strategy.
Don’t just choose generalists, choose the specialists
Design Point specializes in the entire journey from idea conceptualization to realization. They will see an idea through, from an egg to a fully-fledged, self-sustaining chicken. Most of the time, clients want to choose the “best” in every field.
The best web designer, the best website developer, the best content writer, etc. As they say, too many cooks spoil the soup. Several great ideas are often at the peril of disjointed integration. Therefore, it’s always preferable to work with an agency that can provide you with the entire digital solution, such as Design Point, than using separate contractors.