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How To Take Advantage of Amazon Web Services for the Optimum Growth of Your Company

AWS equips companies with all of the tools essential to operate in the cloud.

When it comes to surviving in the market, startup companies face a variety of obstacles. Small enterprises and startups can benefit greatly from Amazon Web Services (or AWS). Amazon Web Services is a cutting-edge, dynamic cloud computing platform that offers services like –

  • Platform-as-a-Service
  • Infrastructure-as-a-Service (IaaS)
  • Software-as-a-Service (SaaS) 

It has been the most comprehensive and widely adopted cloud platform for the past 15 years. 

Today, a large number of business organizations such as ESPN, Adobe, Twitter, Netflix, Facebook, etc, use AWS for cloud solutions. Adobe, for example, does not rely on its IT team for various cloud operations and updates, instead, it runs all of its activities on AWS. AWS is ideal for starting a business from scratch because it equips companies with all of the tools essential to operate in the cloud.

In short, AWS’s many on-demand activities, such as database storage, compute power, and content delivery has made life easier. The best feature is that AWS is a public cloud platform, which means it can be accessible by anyone and everyone via the Internet. 

Here’s how you can take advantage of amazon web services to grow your business:

  1. Backup and Storage

The backbone of the entire cloud service is storage and backup. Amazon Web Services (AWS) provide dependable storage services like Amazon Simple Storage Service for storing large amounts of data and backup services like AWS Backup for data back-up in the cloud.

  1.  Big data

A majority of big data technologies require a massive cluster of servers which results in lengthy deployment ad setup time. With Amazon Web Services you can instantly deploy the infrastructure that you require. With over 50 services and hundreds of new capabilities added every year, AWS offers all that you need to gather, manage, process, analyze and display big data on the cloud. This results in the team being more productive, making it easier to try and implement new ideas.

  1.  Real-time personalization and recommendation.

Personalization is by no way a new concept. According to the results of a survey, 74% of internet users get frustrated when websites provide content that has nothing to do with their interests. Today, numerous personalization engines help personalize interactions, improve customer satisfaction and provide relevant results at scale. 

Similarly, Amazon Personalize connects seamlessly with your accessed websites, apps, and email marketing systems to deliver a personalized consumer experience while reducing infrastructure and resource costs. All information is encrypted to keep it private and secure, and it is only used to provide suggestions to the customers.

  1.  Social networking 

Today, digital marketing is all the rage, and social networking is the main thread for expanding an IT company’s social network. AWS has made connecting and communicating with customers and stakeholders a breeze. AWS social networking engine is a solution that makes social networking for software companies extremely simple.

  1.  Enterprise IT Application

Amazon Web Services (AWS) provides a number of enterprise productivity applications as a service on the AWS Cloud. It becomes easy to meet the expectations of the employees with these applications. All of these apps have strong security features including 

  • Multi-factor authentication
  • An option to create mobile security policies
  • Support for encryption at rest with the help of encryption keys

You may also select the AWS region where your data resides to ensure that it is never sent outside of the country you specify. Depending on your organization’s needs, you can use these services along with another system innovation jointly or independently. There are no upfront fees for server equipment or software licenses or long-term obligations. With AWS Enterprise IT apps, there is simple pay-as-you-go monthly pricing.

  1.  Amazon Web Service is easy on the budget

AWS charges a fair and competitive price for its services, and it isn’t afraid to engage in a pricing war with its competitors. Furthermore, by sharing the cost of AWS infrastructure with a large number of users, businesses may take advantage of economies of scale to further reduce expenses. The savings are subsequently passed on to customers via Amazon’s AWS, which attracts additional customers who utilize more AWS services. Startups on AWS pay for what they require, only when they need them.

  1.  Create custom websites with Amazon Web Services

AWS offers a service called Amazon LightSail which enables the users to create websites or applications with just a few clicks. With pre-configured software like WordPress, Magento, Prestashop, and Joomla, you can create and personalize your blog, e-commerce site, or personal website without facing technical complications.

  1.  Multi-factor Authentication

Security is always of essential importance, regardless of what the nature of your organization may be. After all, your data – your ideas, processes, and apps are the most valuable asset and you need to preserve them. A security breach can often prove to be a huge mistake. While there is no 100% assured method of protecting your data, using multi-factor authentication (MFA) to protect your accounts is important. Multi-factor authentication on amazon web services provides an extra layer of protection as it requires the users to submit unique authentication from a multi-factor authentication mechanism supported by AWS in addition to their standard sign-in credentials. It also pushes the users to not share their passwords. 

It’s no surprise that Amazon Web Services is so successful with such a diverse product offering and numerous benefits for small businesses and startups. With its dedication to innovation, research, and technological development, AWS should remain the preferred platform for startups for years to come.

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