If you’re just starting out as an entrepreneur, it can be hard to know where to start — and even harder to get off the ground. You are often searching for the best products, software to integrate, the best SEO agency and decide the platform has merits for your business, you may test another CMS platform and notice minimal positive benefits. Either way, you are looking for the best resources to grow. Fortunately, there are plenty of great platforms available that make it easier than ever to launch your business and connect with customers, even if you don’t have any experience selling physical products or setting up ecommerce websites. One such platform is Amazon — one of the biggest online marketplaces on the web — and in this guide, you’ll learn everything you need to know about how to get started with Amazon as your launchpad. Read on.
How to launch your business on Amazon
Step 1: Choose your Amazon niche
Do you have a background in golf? Do you have experience with catering? Are you great at entertaining? Don’t worry about where your skills or experiences lie. For instance, if you’re an interior designer and want to sell decorations for kids rooms, that can work too. Be sure that whatever niche you choose will actually make money though; there are plenty of good ideas out there that no one would ever buy. This is why it is important to do research before diving into starting a business on Amazon. It’s okay if your niche doesn’t seem like it will be big right away. Sometimes a small niche can grow into something bigger as long as it is taken care of well and developed in a way that best serves customers.
Step 2: Choose the right product
All your hard work (or at least, most of it) is about to pay off. It’s time to take all your research to pick an item and figure out how you’re going to sell it. Before you choose a product, first think about what kind of products will be easy for you to promote. You should also think about which items would be profitable. If you don’t know what will sell or if there isn’t much profit in selling something, you won’t make much money on it.
Step 3: Get started with an eCommerce website
With a professional website, you don’t need to worry about hiring a professional graphic designer and web developer. If you already have an eCommerce website, you can expand your inventory by adding more products or services. And, if your site is a B2B one, you may be able to quickly convert it into an eCommerce solution by creating a shopping cart feature. This can take some time, but most B2B solutions offer free templates that make it easy to get started. Alternatively, there are startups like Magento who offer ready-made platforms for businesses looking for eCommerce solutions. These platforms come with several out-of-the-box features so you won’t need any technical knowledge in order for your site to work properly.
Step 4: Getting reviews early
With your website and products in place, it’s time to focus on how you’ll generate traffic and customers. One of the best ways to grow your customer base is to focus on reviews. Online reviews on products are essential, they help these products rank higher and improve the overall credibility of the product. If you can, start an influencer marketing program where you can offer your products for free in return for an honest review. If your product is amazing, you will have confidence that this review will be positive.
Step 5: Set up Shopify as a sales funnel
When you sell online, having a powerful sales funnel is key. This is where having your own e-commerce store and building a brand comes into play; it will cost more up front to create an e-commerce site than it will for a standard WordPress or Tumblr site, but for most businesses looking to scale their sales exponentially down the road, an e-commerce site is crucial. If you don’t have time to build your own ecommerce site (and design skills aren’t your strong suit), head over to Shopify. You can set up your new store within minutes—there are no design costs involved. Think of it as an Amazon for startups. Startups go through a three-step process in order to use Shopify: set up a store, choose a template, and connect social media accounts. Once you have an online presence—complete with video, images, your brand story, and reviews—you can create new product pages and shopping lists at any time from anywhere in the world.
Step 6: Build Authority
One of our most powerful ways to build influence is by contributing value: first, to our own brand; and second, by delivering value in unexpected ways. Building your expertise in a given area isn’t always enough—you have to show that you’re an authority on whatever topic you cover. That might mean writing a book, becoming an expert in front of cameras, or some other form of PR activity. In order for people to take your advice seriously and see you as a thought leader within your niche, they have to know who you are and what makes you special or unique compared with everyone else.
Step 7: Build Brand Awareness
The goal of building brand awareness is to develop and maintain a memorable brand identity. This will increase consumers’ familiarity with your company, making it easier for them to remember your name when they need a product or service you offer. With more time and exposure, these customers will have no problem choosing your company over competitors with less brand recognition.
Step 8: Keep Adding Value on Amazon
One of your top priorities when starting out is to give customers reason to keep coming back. Once a customer finds your listing, they might be willing to order from you, but unless they’re sold on you as a brand (and don’t just see you as the product guy), they’ll likely go somewhere else when they need something else. After all, why come back if there isn’t value added?