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8 Best Practices For Increasing Conversions On eCommerce Product Pages

Some eCommerce product page best practices to maximize conversions on your online shop.

If you run an eCommerce store, creating high-converting product pages is crucial. It can drive sales and generate revenue, helping to grow your business

Without optimizing product pages, you might struggle to attract customers and get the desired results.

Therefore, this article will review some eCommerce product page best practices to maximize conversions on your online shop. Let’s get started!

1. Optimize Page Loading Speed

Fast website performance can prevent visitors from leaving your site, thus reducing bounce rates. A quick loading speed allows users to explore your eCommerce store more conveniently, increasing the chances of conversions.

For that reason, choose a reliable website hosting service that provides unlimited bandwidth and high-performance servers. Furthermore, consider taking these steps to optimize your site speed:

In addition, make sure that your product pages load seamlessly on different devices, including mobile. This is crucial, as 79% of users have purchased online using their mobile devices in the last six months.

2. Design a User-Friendly Page Layout

Creating a user-friendly eCommerce product page design will help you provide a positive first impression and a better customer experience. This enables site visitors to navigate through your product pages easily. 

Here are some tips to make a user-friendly page layout:

  • Make it responsive – ensure your page layout can automatically adjust to different screen sizes and devices. 
  • Use high-quality images – they help to boost your products’ selling point, improving your brand credibility and customer trust.
  • Improve your web accessibility – make sure to follow accessibility guidelines, such as adding alt texts and using descriptive links and titles.

3. Use Attractive Visuals

Publishing compelling visuals on your product pages will help you grab visitors’ attention and engagement. Compared to written content, people process visual information around 60,000 times faster. Therefore, using high-quality product photos and engaging product videos on your online store is vital.

To ensure that your product page offers great visuals, consider implementing these aspects:

  • Do product photo shoots – make your product photography look professional by using the proper tools and editing software.
  • Include an image gallery – display each product from different angles or use 360-degree shots. It will help consumers to better visualize your products.
  • Create product videos – this is one of the best ways to educate potential customers on your product benefits. For example, make a detailed video explaining the product features to convince potential buyers.

4. Write Interesting Product Descriptions

The product description is one of the most critical factors influencing customers’ buying decisions, which can boost your eCommerce sales. It delivers your product value and helps you increase search engine rankings via keywords, making your product easier to find online.

Here are some valuable tips for writing an excellent product description:

  • Make each description unique – it helps your products stand out from the competition and in the market.
  • Do proofread – make sure there are no spelling and grammar mistakes. This will increase your credibility and help you gain customer trust.
  • Emphasize solutions – in addition to showing your product benefits, demonstrate how customers can solve their pain points by using your product. 
  • Create a clear copy – ensure to use language that is easy-to-understand, so your target audience can catch your message quickly.

To optimize your product page for search engines, incorporate a proper search engine optimization (SEO) strategy. This includes performing keyword research, adding meta descriptions, and using structured data. 

5. Use Calls-to-Action Effectively

Adding a solid call-to-action (CTA) is essential for product page optimization. It helps you encourage visitors to make quick purchasing decisions. Most businesses use it in marketing campaigns for various purposes, such as boosting conversion rates and generating leads.

For example, using a CTA on your eCommerce site can attract subscribers using a Sign Up Now or Subscribe To Us button. To create an excellent CTA, we recommend checking these factors:

  • Wording – it should contain action words to give a clear direction to the audience.
  • Length – make sure that it’s short and brief.
  • Color – ensure it utilizes proper color contrast to stand out against other site elements.
  • Text size – choose a suitable text size that is easy to read.
  • Placement – determine the best position that flows well with your site navigation.

We recommend performing A/B testing to help you decide which CTA works better with your target audience. Some popular tools to do this include Optimizely, Adobe Target, and Omniconvert.

6. Offer Discounts

One of the most popular ways to increase conversion rates is by offering limited-time discounts. It is more likely to attract new customers and create a sense of urgency for them to purchase your products. 

There are many discount strategies you can implement. Upselling and cross-selling are effective methods to optimize conversion rates. The former urges customers to purchase a premium version of the original product they want to buy. Meanwhile, the latter encourages customers to buy additional products related to their purchased item.

A popular example of a cross-sell is offering a burger with french fries and drinks in a bundle. Or, make an upsell by suggesting the larger size of french fries to your customers. 

7. Promote Products on Social Media

Social media platforms are excellent channels to increase brand awareness and drive website traffic. Promoting on social media may lead to higher product page conversions and sales. Moreover, it enables you to reach wider audiences and engage with them. 

There are various ways to promote your products on social media, such as collaborating with influencers, creating contests, and hosting live events. Don’t forget to also leverage built-in social media features, such as Instagram’s highlights and reels.

To maximize your efforts, consider these crucial elements:

  • Hashtags – make sure to select relevant hashtags and use them consistently.
  • Trends – remember to keep up with the latest trends on social media to stay competitive.
  • Schedule time – ensure to post your content at the best times, so you can get high impressions and engagement.
  • Videos – use short videos to attract audience attention and increase traffic to your site.  

8. Build Social Proof

Social proof like customer reviews and testimonials help your products be seen as more reliable, improving your online store’s reputation and customer loyalty. With social proof, you’ll be more likely to acquire new customers and increase conversion rates.

Here are a few popular types of social proof you can utilize:

  • User-generated content (UGC) – comes from customers who create content about your product. It includes social media posts, reviews, and unboxing videos.
  • Endorsements – created by influencers or key opinion leaders with a specific niche and a sizable following on social media. Many endorsements are paid and can be seen as a type of sponsorship or ad.
  • Online reviews and ratings – collect customer reviews from third-party websites or directories and add them to your product pages. It helps ensure prospective buyers of your product quality and customer satisfaction.

Additionally, consider showing real-time stats like the number of downloads, sales, or visitors on your website to create a great impression.

Conclusion

Creating high-converting product pages will require time and effort, so you’ll need to pay attention to various aspects, from web design to product descriptions. To help boost your conversion rate, we’ve shared the eight best practices for optimizing eCommerce product pages.

Here’s a summary:

  1. Speed up your web pages.
  2. Design user-friendly product pages.
  3. Create appealing visuals. 
  4. Write unique product descriptions.
  5. Add CTAs effectively.
  6. Offer discounts.
  7. Advertise products on social media.
  8. Build social proof.

We hope this article helps you optimize the conversion rates on your eCommerce product pages. Good luck!

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