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5 Ways WordPress Can Boost Your Digital Marketing Strategy

How to use WordPress to boost your digital marketing efforts and grow your business faster and stronger than ever before.

WordPress may be the most popular blogging platform in the world, but it’s also so much more than that, and because of wordpress pricing being so affordable more and more businesses are using it. With all the features it has to offer, you can use WordPress to power your entire digital marketing strategy and even beyond. Here are five ways you can use WordPress to boost your digital marketing efforts and grow your business faster and stronger than ever before.

5 ways WordPress can boost your digital marketing strategy

1) WordPress Allows You to Save Time

Managing your online presence with a content management system (CMS) like WordPress is fast and easy—no coding skills needed. With more than 20,000 free and premium themes, you can customise your site as much or as little as you’d like. Plus, there are thousands of plugins to choose from that let you add everything from social sharing buttons to call-to-action forms, so you don’t have to code those features yourself. The best part? If a plugin doesn’t do exactly what you want it to do, chances are pretty good that one of your fellow developers has already made a plugin that does—and if not, they can usually figure out how to make it work for you. How cool is that? It’s basically like having a built-in development team at your fingertips. And while it might take some time to get comfortable using these tools, once you get rolling you can easily update posts, build pages, and upload images in just minutes. A quick visit to Google Analytics will tell you how long visitors spend on each page—so you know which pages need updating first. Easy enough.

2) WordPress Makes it Easy to Update Content

If you’re like most digital marketers, you’re under pressure to create great content for your website or blog. And one of those pieces of content is likely your company bio. If you have an information-heavy bio and don’t want to update it every time something changes (e.g., new responsibilities or accolades) then using a platform like WordPress can simplify things. Every time you add a new post, WordPress automatically pulls in your bio from within that post and updates it on your About page—no copying/pasting required. This not only saves you time but also helps ensure your About page stays up-to-date and consistent with other marketing materials.

3) WordPress Is SEO Friendly

If you are trying to optimise your content for search engines, then using WordPress is a great place to start. Just be sure to choose a reputable theme. A well-made theme can ensure that your website loads quickly, looks professional, and ranks high in search results for keywords relevant to your industry. 

4) Coding and Designing

While your website’s look, feel, and overall design may not seem like marketing to you, it certainly is. Every bit of information displayed on your site serves a specific purpose and speaks directly to your potential customers. This means that web design isn’t just about pretty pictures—it’s about planning. It takes a lot of time, thought, and strategy to create an experience that speaks directly to your audience in a way that informs their behaviour. That said, once you have that content mapped out and know who you want visiting your site (and why), it’s time to think about how you’re going to communicate with them. One way to do so is through digital marketing. For example, if you run a clothing store and are looking for new customers, you might use social media to post photos of your products or host giveaways. You could also promote special sales or features by creating coupons or discounts for certain groups of people. If your goal is simply to drive traffic back to your site, then search engine optimization (SEO) might be more appropriate for you. SEO involves using keywords throughout your website as well as other places online where people can find you easily when they search for something related to what you offer. Regardless of which type of digital marketing makes sense for your business goals, having one in place can help boost traffic and sales.

5) Hosting Options

If you’re going to build a website or online store using WordPress, you’ll need a hosting service to serve as your online home. A few companies offer specialised options for WordPress users, but in most cases, any hosting plan will do. Bluehost, GoDaddy, and LyricalHost are among some of the top web hosts that can handle any kind of site and they offer packages which are quite affordable. If you want more control over what goes on with your site (e.g., security, speed), WP Engine offers customer support which is great if you have questions about how to use their tools effectively.

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