Working with a mobile ad network can be an effective way to get passive income from apps. The platform can help you sell ad space to those looking to promote products and services.
There are several ad networks out there, and you do not want to spend time and money on the wrong ones. This short guide can help you discover the best ad platforms to try today.
What Is a Mobile Ad Network?
An app ad network or a mobile ad network is a platform designed to introduce advertisers to those looking to monetize their apps. This connection helps publishers earn passive income through mobile advertising.
If you are looking to monetize your apps or websites, read on to learn the features, advantages, and disadvantages of the 5 mobile ad networks below.
5 Best Mobile Ad Networks for Modern Marketers
In a hurry? Here’s a quick summary of our 5 best mobile ad networks.
|CodeFuel||A holistic solution that allows you to use news, ad and search monetization whilst enhancing user experience.|
|InMobi||InMobi offers marketing monetization solution to encourage the growth of advertising and publishers, using innovative ad formats.|
|Sovrn||Sovrn helps publishers and marketers to understand and grow their business through advertising and affiliate marketing.|
|Rhythm One||This platform helps marketing agencies and brands to promote their campaigns by enabling them to manage bid, observe consumer behavior and streamline ad campaigns.|
|Bid Gear Advertising Services||Bid Gear offers real-time bidding, yield management and workflow automation designed to help marketers make faster, better decisions to increase revenue.|
Perion’s engagement and monetization arm, CodeFuel is helping modern publishers create effective revenue streams. The platform also allows advertisers to hit their target audience while improving site performance.
This mobile ad network helps enhance user experience by providing relevant content and optimizing conversion for advertisers and publishers. CodeFuel helps users stay on-site longer through targeted search results while creating the perfect native ad experience.
Image source: CodeFuel website
- Site monetization
- App monetization
- Search mediation
- Tracking and analytics
- Centralized dashboard
- Features monetization options across different platforms
- Supports the use of search, shopping, ads, and news to monetize apps and websites
- Integrates with Bing, MSN, Yahoo, AOL, and 1200 publishers. Provides access to premium Google AdSense programs
- Requires a mid-size audience to identify the high intent users. Meaning it may not be suitable for small publishers
What Reviewers Say
Reviewers rate CodeFuel highly, it has 13/13 5-star reviews on Facebook, and on g2.com people praise the expert team for how quickly they were able to help them increase the revenue they get from browser extensions.
InMobi is a mobile ad platform that offers marketing and monetization solutions to help advertisers and publishers grow. The network provides innovative ad formats that enhance users’ mobile experience while providing personalized recommendations that drive discovery.
This solution works well with Android and iOS devices. It provides ad campaigns that use cost-per-click (CPC) and cost-per-install (CPI) models.
InMobi also allows users to set their target audience using different features, such as time, carrier, operator, channel, country, or device. This feature lets them advertise to the closest possible matches.
Reach out to InMobi today and discover how to engage more customers through contextual mobile advertising.
Image source: InMobi website
- Supports personalized advertising
- Provides curated and contextual recommendations on mobile devices
- Supports cross-selling, retargeting, and reactivating of users
- HD video and native ads for better user engagement
- Excellent for Asian markets
- Good reporting dashboard
- Great network of publishers
- Anti-fraud controls need improvement
- Needs more dynamic creative solutions for users
What Reviewers Say
This network has garnered praise for how easy it is to use and the fact it’s easy to find everything, and its useful reporting dashboard. It has be criticized for its limited anti-fraud controls.
Sovrn supports online publishers to help them operate, understand, and grow their business. The platform has thousands of users who deploy advertising and affiliate marketing products across various websites.
Want to connect content, commerce, and audience with no friction? Visit Sovrn’s website today to learn more about their publisher products.
Image source: Sovrn website
- Link conversion
- Revenue-generating keywords detection
- Publisher dashboard
- Link monetization
- Low payment threshold
- Customizable ads
- Various ad and tracking tools
- Invite-only platform
- Only supports the CPM model
What Reviewers Say
Reviewers praise the Beta UI and claim it is super easy to use. They like that you can create tags because it saves a lot of time, and they also claim that they have good CPM rates. If your site does get rejected for monetization you get an exact reason why, which many customers find helpful. One weakness reviewers highlighted is the speed of customer support which is slower than you find with other networks.
RhythmOne is an ad platform that supports brands and marketing agencies in their promotion campaigns across multiple screens. It allows businesses to manage bids, streamline advertising operations, and monitor consumer behavior.
To find out more about RhythmOne and its services, check out its website and discover how to drive real business outcomes through multi-screen advertising.
Image source: RhythmOne website
- Display ad management
- Campaign management
- Performance metrics
- Ad inventory
- Audience targeting
- Website analytics
- Intuitive user interface
- Brand performance-driving ad offerings
- Limited functionality
- Long-tail inventory leaves vulnerabilities against potential fraud
- Spotty availability
What Reviewers Say
Reviewers have praised the team at RhythmOne for their professionalism and friendly attitude and proved helpful in helping customers reach their desired results. Occasional spotty availability of the network has been pinpointed as a weakness.
5. BidGear Advertising Services
BidGear is an advertising automation platform that offers real-time bidding, workflow automation, and yield management. With these services, users can make smarter, faster decisions that can help streamline operations and drive revenue.
If you want to know more about BidGear and its services, drop by their website and discover how you can use the optimized marketing solution.
Image source: BidGear website
- Supports integration with other networks.
- Competitive CPM rates
- Dedicated support
- Real-time bidding
- Reaches targeted audience fast
- Effective workflow animation tool
- Does not support free hosting
- Ad performance reporting needs improvement
What Reviewers Say
Reviewers say they find the real-time bidding the most helpful tool on Bidgear, closely followed by the workflow automation tool, which enables you to monitor workflows. One person even said that these two features make Bidgear a must-have for every company. Sometimes, reviewers claim, there is a lack of transparency in ad performance and reports, making it difficult to understand.
What Can Mobile Ad Networks Do for You?
Publishers can sell ad space in apps or on their websites for additional revenue with a mobile ad platform. The network also aggregates the space given by the publishers. Then they sell it to advertisers who use it to market brands or products.
As there is no way to say which platform is the best, publishers will have to choose a mobile ad network that fits their needs best. Knowing your company’s marketing needs will help you find the right ad platform.
What Does Mediation Do?
It enables publishers to connect many different mobile ad networks with a single software development kit (SDK). This allows you to create revenue streams with little effort and therefore earn from mobile and in-app advertisement.
To drive the most revenue, you need to find mobile ad networks with the best eCPM (effective cost per mile). This is what an SDK with mediation does for you, taking away all the hassle.
If you want to sign up with more than one ad platform to monetize your apps, we recommend going for a network that offers an SDK with mediation to get started.
Why Use In-App Ads?
In-app advertising is the fastest growing form of mobile advertising in the current market. One of the main reasons to use an ad network is that mobile apps offer a more dynamic, engaging environment than that of web page. It’s therefore an effective medium through which to attract consumer attention and make them more likely to interact with your ads.
Playable ads are especially beneficial because advertisers can display video ads at specific points of someone’s in-app experience, thus ensuring a smooth transition and increasing the chances users will view and engage with ads.
What to Look for When Choosing a Mobile Ad Network
With the plethora of mobile ad networks available, it can be tricky to figure out which would be the best fit for your app our website. You need to go for one that allows you to target particular audiences, has quality ads in various formats, has good eCPM and charges a fair price for their services.
Before you decide on a mobile ad network, consider the types of advertisement they offer.
Ad formats include:
- Banner Ads — These are either animated or static image ads placed inside the interface of an app. Their purpose is usually to advertise the products of a third party or other goods, either digital or physical. They may also give users the option to unlock more functionality within the app.
- Interstitial Ads — These are full-screen ads that cover the interface of the host app. Commonly, they are used to display an ad across different app screens, and are usually shown between different levels of a game app.
- OfferWall Ads — These ads can be static or interactive. They are most often used in mobile games and display lots of offers to consumers. They usually advertise other games from a third-party or games from the same developer as the one being played.
- Native Ads — These ads match the form of app interface they are shown in. They can be text or video adds.
- Rich Media Ads — These ads boast advanced features designed to entice users to interact and engage with them. Advanced features can include audio and video along with other elements. They are often used in media apps. In-stream videos are used inside the app to advertise products and services. Out-steam videos, on the other hand, are displayed on a web page inside a mobile app. Video ads garner the highest levels of engagement.
Business Models Used by Mobile Ad Networks
Different ad networks operate on business models and charge their customers based on those models. They often depend on specific performance thresholds being surpassed. Models include:
- CPM (Cost per Mile) — This model pays the publisher per 1000 impressions. When an ad reaches 1000 impressions the advertiser pays a fixed amount decided on beforehand. The same amount is payable for every 1000 subsequent impressions the ad gets.
- CPI (Cost per Install) — Cost per install an amount the advertiser pays when an app is installed after clicking on an ad. The advertiser is charged for instillations which are a direct result of clicking on an ad if this model is active.
- CPC (Cost per Click) — The advertiser pays a fixed amount to the publisher for each click generated by an ad.
- CPV (Cost per View) — This is the cost advertisers are liable for when people are directed to watch a video from an ad they have viewed.
- CPA (Cost per Action) — Under this model, advertisers pay a fixed amount to publishers when a specific action takes place. This action can be anything from a click to an install. Whenever the specific action is taken, the advertisers is liable for the agreed upon amount.
Now we know about the business models, let’s look at the key performance indicators (KPI’s) they use.
KPI’s Used to Gauge Ad Network Performance
Many primary and secondary metrics are used to help us analyze and learn about the performance of an ad network. They are also what make business models work, because both publishers and advertisers can use them to keep tabs on campaign performance. Here are some of the most vital.
Sometimes referred to as ad views, impressions are generated depending on the frequency with which an ad is viewed when it’s part of a particular campaign. They are generated when ads are displayed in the available ad space in real-time.
They can increase revenue for publishers and increase to the success of a campaign by adding value.
Effective Cost per Mile (eCPM)
This is the formula for calculating eCPM:
(Total ad revenue/ Total impressions) x 1000
This is used to work out the revenue the publisher has earned, and is based on the number of impressions generated through an app. As the calculation is based on impressions, it is important that the ad network display ads in real-time without missing any available ad slots.
Click Through Rate (CTR)
CTR a key indicator advertisers use to analyze an Ad Network’s performance based on the number of conversions. CTR refers to the number of times an individual ad is clicked during a campaign. Publishers and advertisers want networks to efficiently serve ads in real-time because this will lead to a higher click through rate. This leads to increased conversions and more earnings being made.
The fill rate is another KPI that is used to analyze the performance of an ad network. It is the percentage of ad requests that have been successfully answered. An ad network that does not serve adverts in all available slots will have a lower fill rate than a network that does. The fill rate impacts performance and can thus influence the amount of revenue earned.
Here’s the formula used to work out fill rate:
(Total ads served/ Total ad requests) x 100
Ad networks need to maintain a fil rate of more than 90% to be able to provide advertisers and publishers with the best results.
Add your newfound knowledge of the KPI’s used to analyze the performance of an ad network to what you already know to look for, and you’re a sure to find a network that’s the perfect fit for you and is sure to help you monetize your digital property.
We hope you now have a better idea about which mobile advertising network might suit you best, after looking through what the 5 on our list have going for them. You might have even learned about what models these ad networks used, which has hopefully given you a better idea of what to look for when you are on the hunt for the perfect mobile ad network.
Our recommendation is that you give CodeFuel a go and find out for yourself how they can improve user experience whilst creating revenue streams. Soon, you’ll be leveraging news, ads and search like a pro!